O PaidContent 2010 acontecerá em 19 de fevereiro de 2010 em Nova York no TheTimesCenter.
Rene Pacheco, diretor de fulfillment e operações da ContentStuff, estará presente e enviará informações diretamente do evento.
Confira a agenda:
Credenciamento
7:15am – 5:00pm • Lobby
Café da Manhã
7:15am – 8:15am • Lobby
Introdução
8:15am – 8:25am • Auditório
» Rafat Ali, Founder, Publisher & Co-Editor, ContentNext Media
» Caroline Little, CEO, ContentNext Media
Análise da Indústria: Porque os Consumidores Querem Pagar pelo Acesso ao Conteúdo
8:25am – 8:45am • Auditório
» James McQuivey, VP & Principal Analyst, Forrester
The Rubicon Project Presentation
8:45am – 8:50am • Auditório
A Era das Grandes Joint-Ventures de Media – The Age of the Big-Media JV
8:50am – 9:40am • Auditório
Hulu iniciou, agora a Vevo, Next Issue Media, Epix, Canoe e outras vem se seguindo: companhias no mesmo segmento vertical vem formando joint ventures e consórcios. O que acontece quando empresas que não tem conseguido evoluir de forma isolada se juntam pela escala, alcance e força de vendas? Quando isso faz sentido? E quando isto é uma barreira?
» Rio Caraeff, President & CEO, Vevo
» John Squires, Managing Director, Next Issue Media
» David Verklin, CEO, Canoe Ventures
» Rich Greenfield, Co-Head, Pali Research
» Moderator: Quincy Smith, Partner, Code Advisers
Perguntas & Respostas: Hilary Schneider
9:40am – 10:05am • Auditório
» Hilary Schneider, EVP, Yahoo Americas
» Interviewer: Staci D. Kramer, Co-Editor & EVP, ContentNext Media
Apresentação da Oracle
10:05am – 10:25am • Auditório
Networking Break
10:25am – 10:55am • Lobby
O Negócio de Notícias Digitais
10:55 am – 11:55 am • Auditório
As ad revenues decline, publishers continue to experiment with new areas of content and distribution platforms. What will users pay for? What’s working, or rather, what holds the most potential for growth? Local, niche? Subscriptions, metered? When the internet levels the playing field and anyone can be a publisher or reporter, how do news outlets create the kind of value that equals real revenue?
Perguntas e Respostas: Rob Grimshaw
» Josh Cohen, Senior Business Product Manager, Google
» Rob Grimshaw, Managing Director, FT.com
» KC Estenson, SVP & GM, CNN.com
» Lincoln Millstein, SVP, Digital Media, Hearst
» Moderator: Ernie Sander, Managing Editor, ContentNext Media
Perguntas e Respostas: Devin Wenig
11:55am – 12:20pm • Auditório
» Devin Wenig, CEO, Thomson Reuters Markets
» Interviewer: Kevin Delaney, Managing Editor, The Wall Street Journal Online
Lunch with The New York Times
Perguntas e Respostas: The Future Will Be Metered
12:20pm – 1:45pm
» Arthur Sulzberger, Jr., Chairman & Publisher, The New York Times Company
» Janet Robinson, President & CEO, The New York Times Company
» Martin Nisenholtz, SVP, Digital Operations, The New York Times Company
Gigya Presentation
1:45pm – 1:50pm • Auditório
A Verdade a Respeito do Negócio de Assinaturas
1:50 pm – 2:45 pm • Auditório
Digital subscriptions are all the buzz now but the idea is far from new—and far from certain. How can the needle be moved on an idea that worked so well for newspapers and magazines so well for so long? Does selling music by the song or news by the article have a better shot than subscriptions? How does the advent of cloud computing change the view? Do mobile apps make it easier to sell subscriptions? And can multi-platform access shore up traditional sources like print, cable, ISP?
» Steven Brill, Co-Founder, Journalism Online
» David Hyman, CEO, MOG
» Jeff Price, President & Publisher, The Sporting News
» Moderator: Staci D. Kramer, EVP & Co-Editor, ContentNext Media
Perguntas e Respostas: Amanda Richman
2:45pm – 3:05pm • Auditório
» Amanda Richman, EVP & Managing Director, Digital, MediaVest USA
» Interviewer: Jim Spanfeller, President & CEO, Spanfeller Group
RR Donnelley Presentation
3:05pm – 3:10 pm Auditório
A Ascenção dos Super Distribuidores de Conteúdo
3:10pm – 4:10pm • Auditório
Content-generating machines like Demand Media, Associated Content, Mahalo and About.com, are fueled by SEO and, of course, Google. Is this the future for a big subsector of the content industry? Will this mass amount of content swamp the smaller scale work of traditional and new outlets – and their chances for new pay models? How can super-distributors avoid being viewed as content farms?
» Bruce Campbell, President, Digital Media and Corporate Development, Discovery Communications
» Shawn Colo, Co-Founder, Demand Media
» Cella Irvine, President & CEO, About.com
» Patrick Keane, CEO, Associated Content
» Marty Moe, SVP, AOL Media
» Moderator: Rafat Ali, Founder, Editor & Publisher, ContentNext Media
Uma infinidade em Mobile: Como Smartphones, E-Readers e Tablets estão mudando o jogo
4:10pm – 5:00pm • Auditório
A premium ecosystem has been spawned by the advent of smartphones and e-readers. News outlets unwilling to charge for online news don’t flinch at fees for news by app. Book publishers are pushing aside the idea that digital means cheaper. New dedicated e-readers are closer than any before to fulfilling the promise of formats that work for magazines and newspapers. And the advent of the tablet – years after Bill Gates proclaimed it the future – offers everyone a chance to ride a new wave of creativity – and commerce. Where do we go from here?
» Bart Decrem, Co-Founder & CEO, Tapulous
» John Kosner, SVP & GM, Digital Media, ESPN
» Elinor Hirschhorn, EVP & Chief Digital Officer, Simon & Schuster
Fechamento
5:00pm – 5:10pm • Auditório
Recepção de Encerramento
5:10pm – 6:00pm • Lobby
